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Ankit Arora • 1st Early/Growth VC | truegrit.substack.com | ex-Accel |
ex-Unilazer_Ventures 1w • Edited • 1 week ago
👨👩👧👦 Social Commerce is the new frontier for e-commerce in India 🚀
🤔 572M internet users —> 105M buyers —> spending $286/ year —> spending >3hrs
online —> spending >2 hrs on social media networking, messaging & video
📉 E-commerce —> $30B GMV (2019)
📈 Social Commerce —> $1.5-$2B (2019) —> $16-$20B (2025E) —> $60-$70B (2030E)
👉 Key Categories & Drivers
👗 Fashion & Home Decor - variety & customisation, community connection, fun
shopping experience;
💄 Beauty & Personal Care - variety & customisation, community connection,
trust;
🍕 Food & Groceries - convenience, trust, price;
💸 Models of social commerce | Growth Drivers | Key players
👉 Video led —> fun and engaging —> #BulBul, #SimSim
👉 Social network led —> community connect —> #Facebook, #Instagram
👉 Social reselling —> curation / variety —> #Meesho, #GlowRoad
👉 Conversation / chat led commerce —> offer convenience —> #WhatsApp, #Telegram
👉 Group buying —> cheaper —> #DealShare, #Mall91all91
🤔 Source : Bain & Company, Sequoia
📕 Full report 👉 https://lnkd.in/dXwG3Nd
🗞 Newsletter👉 truegrit.substack.com
#india #technology #startups #venturecapital #entrepreneurship #truegrit
…see more
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Posted by Sandeep Tomar on LinkedIn
link: linkedin.com/in/sandeep-tomar-81690125
Ankit Arora • 1st Early/Growth VC | truegrit.substack.com | ex-Accel |
ex-Unilazer_Ventures 1w • Edited • 1 week ago
👨👩👧👦 Social Commerce is the new frontier for e-commerce in India 🚀
🤔 572M internet users —> 105M buyers —> spending $286/ year —> spending >3hrs
online —> spending >2 hrs on social media networking, messaging & video
📉 E-commerce —> $30B GMV (2019)
📈 Social Commerce —> $1.5-$2B (2019) —> $16-$20B (2025E) —> $60-$70B (2030E)
👉 Key Categories & Drivers
👗 Fashion & Home Decor - variety & customisation, community connection, fun
shopping experience;
💄 Beauty & Personal Care - variety & customisation, community connection,
trust;
🍕 Food & Groceries - convenience, trust, price;
💸 Models of social commerce | Growth Drivers | Key players
👉 Video led —> fun and engaging —> #BulBul, #SimSim
👉 Social network led —> community connect —> #Facebook, #Instagram
👉 Social reselling —> curation / variety —> #Meesho, #GlowRoad
👉 Conversation / chat led commerce —> offer convenience —> #WhatsApp, #Telegram
👉 Group buying —> cheaper —> #DealShare, #Mall91all91
🤔 Source : Bain & Company, Sequoia
📕 Full report 👉 https://lnkd.in/dXwG3Nd
🗞 Newsletter👉 truegrit.substack.com
#india #technology #startups #venturecapital #entrepreneurship #truegrit
…see more
Activate link to view larger image.
Posted by Sandeep Tomar on LinkedIn
link: linkedin.com/in/sandeep-tomar-81690125
