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Ankit Arora β€’ 1st Early/Growth VC | | ex-Accel |
ex-Unilazer_Ventures 1w β€’ Edited β€’ 1 week ago
πŸ‘¨β€πŸ‘©β€πŸ‘§β€πŸ‘¦ Social Commerce is the new frontier for e-commerce in India πŸš€

πŸ€” 572M internet users β€”> 105M buyers β€”> spending $286/ year β€”> spending >3hrs
online β€”> spending >2 hrs on social media networking, messaging & video

πŸ“‰ E-commerce β€”> $30B GMV (2019)
πŸ“ˆ Social Commerce β€”> $1.5-$2B (2019) β€”> $16-$20B (2025E) β€”> $60-$70B (2030E)

πŸ‘‰ Key Categories & Drivers
πŸ‘— Fashion & Home Decor - variety & customisation, community connection, fun
shopping experience;
πŸ’„ Beauty & Personal Care - variety & customisation, community connection,
πŸ• Food & Groceries - convenience, trust, price;

πŸ’Έ Models of social commerce | Growth Drivers | Key players
πŸ‘‰ Video led β€”> fun and engaging β€”> #BulBul, #SimSim
πŸ‘‰ Social network led β€”> community connect β€”> #Facebook, #Instagram
πŸ‘‰ Social reselling β€”> curation / variety β€”> #Meesho, #GlowRoad
πŸ‘‰ Conversation / chat led commerce β€”> offer convenience β€”> #WhatsApp, #Telegram
πŸ‘‰ Group buying β€”> cheaper β€”> #DealShare, #Mall91all91

πŸ€” Source : Bain & Company, Sequoia
πŸ“• Full report πŸ‘‰

πŸ—ž NewsletterπŸ‘‰

#india #technology #startups #venturecapital #entrepreneurship #truegrit
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Posted by Sandeep Tomar on LinkedIn