Some content creation essentials you should have…

✔️ Buyer personas
✔️ A style guide
✔️ A writing checklist with examples
✔️ A list of experts you can tap for topic generation
✔️ Slide deck, graphics, & cover art templates
✔️ Folders of stock photos, icons & other design assets

What would you add to the list?

#B2B #marketing #contentmarketing

Posted by Logan Lyles on LinkedIn