✨ SEO TIP ✨

👎 Stop Relying on Self Referencing Canonical Tags
👎 Stop Relying on Re-Direction

❤️ CLEAN YOUR WEBSITES INDEX! ❤️

Relying on self-referencing canonicals and re-direction is lazy and yes, you
guessed it, over time it gets messy.

Having self-referencing canonicals can protect you if you end up with internal
or external hyperlinks that reference URL parameters - but they can also be
detrimental, let's say your self-referencing canonicals function on malformed
URLs where the HTTP status code is HTTP 200 you'll end up with a heap of rubbish
in your index.

Re-direction in nearly ALL cases should be used temporarily and then removed. In
an ideal world, you would update ALL INTERNAL hyperlinks to current URLS to
prevent the accumulation of internal re-direction and to prevent the development
of chained re-directs over time.

I know, some re-direction is left to preserve third-party link equity.

It's far too easy to patch things up with re-direction, but, good sites are
built on good efforts.

I've worked with many big businesses where IT protocol and sloppy development
have lead to the accumulation of 5 hop re-direction chains between 302/301,
self-referencing canonicals on malformed URLS and more.

Good SEO is about running a tight ship.

#seo #seo2021 #seotips