SEO Strategies win when they use high leverage systems. 🚀
Positive high leverage actions spend the least amount of time to have the
largest amount impact.
I’ve seen a few examples of this recently:
Ross Simmonds found that Airbnb has 128,317 templated landing pages optimized
for variations of the phrase:
Vacation rentals in [Place]
Vacation homes in [Place]
Airbnbs in [Place]
They generate 2.3M visits a month. 🔥
Harvey Hodd found that Zapier generate around 2.5m unique organic viewers/month
from 25,000+ landing pages.
Landing pages such as Gmail & Slack integrations, that lead to many more.
How do they do this? 🤷♂️
They don’t.
Every new Zapier partner writes their own copy following editorial guidelines.
This helps to both significantly scale their landing page output, while
maintaining quality! ⭐️
What can you learn from this?
Put high leverage systems in place:
- *One* great landing page design can be scaled across thousands of pages. 💥
- *One* brilliant set of editorial guidelines can maintain consistency across
thousands of pages. 💥
#seo #marketing
Posted by Andrew Charlton on LinkedIn
link: linkedin.com/in/andrew-charlton-130b1644
Positive high leverage actions spend the least amount of time to have the
largest amount impact.
I’ve seen a few examples of this recently:
Ross Simmonds found that Airbnb has 128,317 templated landing pages optimized
for variations of the phrase:
Vacation rentals in [Place]
Vacation homes in [Place]
Airbnbs in [Place]
They generate 2.3M visits a month. 🔥
Harvey Hodd found that Zapier generate around 2.5m unique organic viewers/month
from 25,000+ landing pages.
Landing pages such as Gmail & Slack integrations, that lead to many more.
How do they do this? 🤷♂️
They don’t.
Every new Zapier partner writes their own copy following editorial guidelines.
This helps to both significantly scale their landing page output, while
maintaining quality! ⭐️
What can you learn from this?
Put high leverage systems in place:
- *One* great landing page design can be scaled across thousands of pages. 💥
- *One* brilliant set of editorial guidelines can maintain consistency across
thousands of pages. 💥
#seo #marketing
Posted by Andrew Charlton on LinkedIn
link: linkedin.com/in/andrew-charlton-130b1644