What is SEO and why do you need it for your small business website?

SEO, or search engine optimization, is the technique to improve the visibility and ranking of your website in SERPs. By optimizing your site for search engines, you can increase your chances of appearing in the top results for relevant queries, which can lead to more website visitors and potential customers.

While there are a number of factors that contribute to a good SEO strategy, some of the most important include keyword research, on-site optimization, and backlink building. By focusing on these areas, you can improve your chances of achieving success with SEO. While it takes some time and effort to implement an effective SEO strategy, the long-term benefits can be well worth it for your small business.