Schieler Mew shared a theory on the Google Update in Google SEO Mastermind

"I think we discovered why some websites went to the moon and others didn't on
this update....

Branded searches. Google is rewarding companies who get 25%+ of their search
traffic from brand terms."

Not sure about this update in particular, but I've always strongly felt that
branded searches make it easier to rank, because any project I've worked on with
a lot of branded searchers grew faster than those without.


Originally posted by Fat Graph Content Ops (SEO & Content Marketing) on Facebook