Recently I have been doing a copywriting assignment.

I want it to be effective and hence tried a different way, more tiresome method.

Checked reviews from various places, picked up particular phrase, problems,
figuring out end user expectations and mor such thing.

Also, checked what competitors are doing and what can we steal from it.

In the whole process I realised such intense research is essential for any

It's all about 90% research and 10% writing creativity. Because in the end what
matters is the conversion because of your writing.

What's ur thought on this?

Posted by Siddartha Khetan on Facebook