Raising funds for a social cause via powerful content is very much a
possibility!
Let's consider a common scenario where someone wants to make a donation but know
nothing about the institution or non-profit.
A donor begins with online research. Before donating the amount, s/he wants to
ensure that the funds are utilized in the right way.
Right?
Have you ever wondered why people select a particular charity or institution
over the other when it comes to online donations?
Every charity is for a good cause after all!š
Decision-making follows a pattern and here are some of the steps that people
follow:
ā¾ļø Checking online presence (website, social media) of the non-profits,
individuals, or institutions working for the cause
ā¾ļø Reading about individuals associated with the institution or working towards
the cause.
ā¾ļø Inquiring about their credibility - checking testimonials, reviews, etc.
ā¾ļø Reading their Annual reports (if available)
Everything you read, view, or listen to is some form of content that helps a
donor in the decision-making process.
Hence, #CONTENT becomes critical to any organization - may it be non-profits or
any other business!
Isn't it? Let me know your thoughts on the same.
PS: Do check the first comment š
#resilientruchi #nonprofits #marketing
Posted by Ruchi Jaju on LinkedIn
link: linkedin.com/in/ruchi-jaju
possibility!
Let's consider a common scenario where someone wants to make a donation but know
nothing about the institution or non-profit.
A donor begins with online research. Before donating the amount, s/he wants to
ensure that the funds are utilized in the right way.
Right?
Have you ever wondered why people select a particular charity or institution
over the other when it comes to online donations?
Every charity is for a good cause after all!š
Decision-making follows a pattern and here are some of the steps that people
follow:
ā¾ļø Checking online presence (website, social media) of the non-profits,
individuals, or institutions working for the cause
ā¾ļø Reading about individuals associated with the institution or working towards
the cause.
ā¾ļø Inquiring about their credibility - checking testimonials, reviews, etc.
ā¾ļø Reading their Annual reports (if available)
Everything you read, view, or listen to is some form of content that helps a
donor in the decision-making process.
Hence, #CONTENT becomes critical to any organization - may it be non-profits or
any other business!
Isn't it? Let me know your thoughts on the same.
PS: Do check the first comment š
#resilientruchi #nonprofits #marketing
Posted by Ruchi Jaju on LinkedIn
link: linkedin.com/in/ruchi-jaju