Customer Acquisition

All forms of advertising and marketing are designed to attract users to an app or game with the hope that they will eventually become loyalists that evangelize their love for your app. Above-the-line advertising, such as billboards, television and radio spots, posters, print advertisements, and cinema spots do a great job of getting a brand in front of millions of eyes, but they rarely close a sale or include methods to track customer conversion.

Mobile advertising takes a much more scientific and informative approach. Google and Facebook, in particular, have proven to be reliable resources for customer acquisition campaigns. Both platforms allow you to target specific user segments and engage them with compelling creative that converts users into app subscribers or purchasers of in-app item

Product development

Product development typically refers to all of the stages involved in bringing a product from concept or idea, through market release and beyond. In other words, product development incorporates a product’s entire journey, including:

  • Identifying a market need
  • Conceptualizing and designing the product
  • Building the product roadmap
  • Developing a minimum viable product (MVP)
  • Releasing the MVP to users
  • Iterating based on user feedback