Press releases. Ah press releases. Should you write them them still? YES. But
here's why:

- Write your own for your website
- Create a newsroom for your site and host them there
- Good for headlines + even SEO

PR = perception and that is why I'd still write press releases.

But I would no longer pay to "distribute" them via wire services.

*this was an answer to a question that came up in DGMG this week

*no one goes to school for B2B marketing that's why you should join DGMG --
2,200+ member community that has your back.

Posted by Dave Gerhardt on LinkedIn