Press releases. Ah press releases. Should you write them them still? YES. But
here's why:
- Write your own for your website
- Create a newsroom for your site and host them there
- Good for headlines + even SEO
PR = perception and that is why I'd still write press releases.
But I would no longer pay to "distribute" them via wire services.
*this was an answer to a question that came up in DGMG this week
*no one goes to school for B2B marketing that's why you should join DGMG --
2,200+ member community that has your back.
Posted by Dave Gerhardt on LinkedIn
link: linkedin.com/in/davegerhardt
here's why:
- Write your own for your website
- Create a newsroom for your site and host them there
- Good for headlines + even SEO
PR = perception and that is why I'd still write press releases.
But I would no longer pay to "distribute" them via wire services.
*this was an answer to a question that came up in DGMG this week
*no one goes to school for B2B marketing that's why you should join DGMG --
2,200+ member community that has your back.
Posted by Dave Gerhardt on LinkedIn
link: linkedin.com/in/davegerhardt