Pitching new sites is hard work!
90% of my pitches are accepted (HubSpot, Moz, SEJ, CMI, etc)
Here’s my process (including my outreach template) 👇
1. Content
Most people pitch first, write second
I write first. It helps in targeting WHO I pitch
(I only pitch unique content based on my experience)
2. Websites
The site you pitch HAS to be relevant to your content
How to identify relevant sites:
- Search competitor's in Ahrefs (Referring domains)
- Find sites your audience visits with Sparktoro
- Google "Content topic" blogs + "guest post"
3. Opportunity
Has the site covered my topic recently?
Google > site:TheirWebsiteURL + “Your topic”
Select Tools > Any time > Last month
No results? Great!
4. Optimize
Optimize content before you send it - Metadata, internal links and headings
5. Pitch
Now comes the hard part - the pitch!
Luckily, I have a template (below)
(I always attach the content and graphics)
Sounds like a lot work, right?
That's because I want to make it easy for the editor
It’s why so many say YES
I've made it easy for you, too:
I’m giving away my outreach template
Want a copy?
Comment YES below and I’ll send it to you privately
P.S. Make sure you tag me
#Marketing
90% of my pitches are accepted (HubSpot, Moz, SEJ, CMI, etc)
Here’s my process (including my outreach template) 👇
1. Content
Most people pitch first, write second
I write first. It helps in targeting WHO I pitch
(I only pitch unique content based on my experience)
2. Websites
The site you pitch HAS to be relevant to your content
How to identify relevant sites:
- Search competitor's in Ahrefs (Referring domains)
- Find sites your audience visits with Sparktoro
- Google "Content topic" blogs + "guest post"
3. Opportunity
Has the site covered my topic recently?
Google > site:TheirWebsiteURL + “Your topic”
Select Tools > Any time > Last month
No results? Great!
4. Optimize
Optimize content before you send it - Metadata, internal links and headings
5. Pitch
Now comes the hard part - the pitch!
Luckily, I have a template (below)
(I always attach the content and graphics)
Sounds like a lot work, right?
That's because I want to make it easy for the editor
It’s why so many say YES
I've made it easy for you, too:
I’m giving away my outreach template
Want a copy?
Comment YES below and I’ll send it to you privately
P.S. Make sure you tag me
#Marketing