Pick up the phone and talk to your users or customers

Sometimes data may be misleading and one of the reasons I could see is

The birth of brilliant childs.

Even at the age of 1.5 years to 2 years, they can simply navigate through any of
the mobile applications without any hiccups.

Credit goes to the Product Managers & the UI/UX experts simplifying user journey
out there.

Here you may be seeing, number of sessions, add to carts, returning visits,
sudden exists and other actions in due course.

Keep in mind, they can't make purchase decisions as of now.

Iterating your product simply based on such data points will not be a good
decision until or unless you speak to a good sample size (customers)

What do you say?

P.S. - The average monthly birth rate in India is approximately 1.5 million.