PayPal acquired Honey (a free chrome extension) for $4B in 2019.

It’s PayPal’s biggest acquisition to date.

But, it wouldn’t have been possible without affiliate marketing.

By partnering with hundreds of Youtubers Honey took the internet by storm.

They started by empowering creators to create better content, all while saving
them (and their audience) money.

Then they started doing brand deals.

By creating ads using people’s favorite Youtubers, it reduced resistance to the
already irresistible offer of free money.

To date Honey has saved its users over $1B.

And has 17 million monthly active users.

The takeaway?

Brands who leverage influencers in non-traditional ways win.

#justQ 🖖🏽🖤

Posted by Quentin Michael Allums on LinkedIn