One strategy led to an additional 100,000 visits.
It’s rarely used and Google reports zero search volume.
Best of all, you can replicate it. Here's how...
Go to Google and type in "(your brand name) vs ".
Take a quick look…
Make a note of the top 3 suggestions. These 3 competitors are the companies’
your potential customers are comparing you with.
Now, you might be thinking, "Oh, but we're not like those
companies, we're different".
That's not the point. Buyers don't know the difference. You can show them!
So, you can either let third party review platforms like Capterra
and G2 rank in the search results to do the comparison for you, or you can
create the content yourself.
Which option works best for you?
P.S. If you want the exact template that I’ve used to create the landing pages,
comment below with “Yes” and I’ll share my personal Word document with you.
#Marketing #Copywriting #Conversion #SaaS #ContentStrategy
It’s rarely used and Google reports zero search volume.
Best of all, you can replicate it. Here's how...
Go to Google and type in "(your brand name) vs ".
Take a quick look…
Make a note of the top 3 suggestions. These 3 competitors are the companies’
your potential customers are comparing you with.
Now, you might be thinking, "Oh, but we're not like those
companies, we're different".
That's not the point. Buyers don't know the difference. You can show them!
So, you can either let third party review platforms like Capterra
and G2 rank in the search results to do the comparison for you, or you can
create the content yourself.
Which option works best for you?
P.S. If you want the exact template that I’ve used to create the landing pages,
comment below with “Yes” and I’ll share my personal Word document with you.
#Marketing #Copywriting #Conversion #SaaS #ContentStrategy