One of the most overlooked data point in #b2bmarketing is your traffic. A lot of
marketers ignore daily/weekly trends and look at overall monthly or quarterly

The rational being: B2B has a longer sales motion and thus traffic movement does
not matter. However I would disagree.

You should not ignore looking at the very least on a weekly trend your traffic

Where your traffic is being sourced from, which channel is trending down, which
events have not fired basis last week - all these tiny details help you avoid a
blowup at month / quarter end.

#analytics #demandgeneration

Posted by Siddharth Sharma on LinkedIn