Noom is dominating page 1 of the SERPs with content that's not their own.
When I was diving into their marketing strategy we found that, out of 11 results
showed on page 1...
* Noom paid for one search ad result
* Noom had one organic ranking page (from their support site)
* 7 of the remaining 9 were "reviews" with affiliate links
* The remaining 2 were reviews without affiliate links
This was for bottom of funnel search terms like...
* Noom pricing
* Noom reviews
* Noom vs [competitor]
Thought it was a really smart play.
Those lower funnel search terms are people who are almost ready to buy.
A message from Noom saying "we're so amazing" isn't going to be enough.
By incentivising third party reviews through affiliate commissions they can have
promotional pieces covering page 1 that appear to come from a more reputable
source.
Posted by Pete Boyle on Facebook
link: facebook.com/groups/231736180643534/user/100007203908338/
When I was diving into their marketing strategy we found that, out of 11 results
showed on page 1...
* Noom paid for one search ad result
* Noom had one organic ranking page (from their support site)
* 7 of the remaining 9 were "reviews" with affiliate links
* The remaining 2 were reviews without affiliate links
This was for bottom of funnel search terms like...
* Noom pricing
* Noom reviews
* Noom vs [competitor]
Thought it was a really smart play.
Those lower funnel search terms are people who are almost ready to buy.
A message from Noom saying "we're so amazing" isn't going to be enough.
By incentivising third party reviews through affiliate commissions they can have
promotional pieces covering page 1 that appear to come from a more reputable
source.
Posted by Pete Boyle on Facebook
link: facebook.com/groups/231736180643534/user/100007203908338/
