Media Trends & Predictions 2021 by Kantar Media
In this Media Trends and Predictions 2021, the report show that three main
themes are
emerging in the media sphere:
1) media pivot, where industry changes are forcing a change of direction or
approach;
2) media performance, where the increased
challenges of measurement and effectiveness are addressed; and
3) media people, where the study focuses on audience and data
As ‘stay-at-home’ measures ease, some consumer media habits will return, as
we’ve already seen – but in many other aspects, the digital transformation of
the media industry will continue to accelerate in 2021
#Media #publicrelations #corporatecommunications
Posted by VIKRAM KHARVI on LinkedIn
link: linkedin.com/in/vikramkharvi
In this Media Trends and Predictions 2021, the report show that three main
themes are
emerging in the media sphere:
1) media pivot, where industry changes are forcing a change of direction or
approach;
2) media performance, where the increased
challenges of measurement and effectiveness are addressed; and
3) media people, where the study focuses on audience and data
As ‘stay-at-home’ measures ease, some consumer media habits will return, as
we’ve already seen – but in many other aspects, the digital transformation of
the media industry will continue to accelerate in 2021
#Media #publicrelations #corporatecommunications
Posted by VIKRAM KHARVI on LinkedIn
link: linkedin.com/in/vikramkharvi