Marketing is one of the spaces within your startup where there is so much nuance

Just having a website, logo, copy and running some google / facebook campaign
doesn't make it marketing.

If you are a startup and more so if you are bootstrapped, the effective
marketing strategy are two - product led marketing and tribal marketing.

Product led marketing - you have such an amazing product that anyone who uses
it, just can't shutup about it.

The other is tribal marketing - the core being "people like us do things this
way". It could be a certain philosophy for work, a belief or ideology that could
attract a loyal following. Companies like 37signals do this really well.

And these two aren't the only ones. Arrive at a strategy that makes sense for
your startup and then stay true to it in the campaigns.

#marketing #startup #startupindia

Posted by Vijay Anand on LinkedIn