Marketing budget? We are a fairly established SaaS fb

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Marketing budget? We are a fairly established SaaS company (B2B). 5+ years in
business, 8 employees. We want to increase revenue growth. I’m wondering if
there are guidelines or recommendations for establishing a formal marketing
budget. Things like social ads, content marketing, SEO, etc. A certain
percentage of MRR or ARR? Any best practices or industry standards for
determining how much to spend on marketing?

Originally posted by Todd Grote on Facebook
link: facebook.com/groups/2044902829088090/user/1500366716/

2 comments

yoni rubin

3 years ago

Whatever it takes to keep your CAC at your industry standard. You'll need to
back into those numbers.

nicholas phillips

3 years ago

It's all about CAC, payback time, cash flow, etc. How much time can you wait to
get that paid back from new customers, etc. is vital to cash flowing your
investment in growth. My best business is cash flow positive on the first sale,
my hardest one takes a year to pay back. The first one we will invest as much in
advertising as possible without crushing CAC and the last we had to build a
budget and fundraise around.

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