Looking at marketing budget splits by activity tells you a lot about marketing
organizations.

Sales-led organizations put a heavy focus on traditional marketing activities
like Events, Sales Enablement, PR and Comms.

Marketing-led organizations put a heavy focus on Demand Generation and Content.
There's still room for the traditional marketing functions, but the focus on
revenue is clear.

Shifting from a Sales-led function to a Marketing-led function does not imply
adding additional budget. It can simply involve refocusing the same budget and
allocating it towards revenue-driving activities.

#marketing