IT'S NOTHING NEW ABOUT REACHING OUT DIFFERENT CLIENTS AND PITCHING REGULAR
EMAILS.

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What's new and happens seldom, is, getting a response or even business!



But unfortunately, you’ve done the research, but don’t see any results or
responses to your mail?



Your services could be top-notch but to no use, if your pitch doesn’t convert a
client or atleast gets you an appoinment, isn’t it?



Wondering why most of your emails are ending up unnoticed, despite you crafting
an interesting pitch for them?



“Ant bhala toh sab bhala” - The same holds true for an email pitch.



Many emails start out well and then go flat, and the reader loses your pitch
among 100 others. A good ending acts as a call-to-action for your email.



Here are 5 sign-off strategies than can help attract the reader’s attention
while not sounding too salesy:



GREET AT THE BEGINNING AND THE END

People in the millennial era have forgotten to greet and thank in a world that
is “too cool” for courtesies. A simple “Thanks” or “Regards” at the end of your
mail is both polite and professional. “Looking forward to your response” also
conveys a professional trait instead of saying “Revert asap”.



AN AUTHENTIC SIGN-OFF FOR YOUR EMAIL

Let your sign-off resonate with the rest of the pitch.

If you extended a semi-formal conversation, “Cheers!” or “Glad to have you
onboard” could be warm words if you don’t want to be too formal.

However, writing “XOXO” or including too many emojis can be avoided. Other than
these, anything to show your personal style will definitely have an impact



PRESENT A CLEAR CALL-TO-ACTION AFTER YOUR EMAIL

If you’re presenting a service or proposing a deal, make sure you end the mail
with information that the reader can act on. “Visit my blog - xxx” establishes
credibility and gives the reader a clear action on how your work can be referred
to or how you can be contacted.

At the same time, don’t give too many options while signing off. The reader
would find too many references a huge task and click out immediately.



PERSONALIZE YOUR GREETINGS

Personalize your email talking about the reader’s business, your involvement in
related fields as well as an ending sign-off that is personalized. “Thanks for
your time, Mike!”, shows the effort instead of an auto-generated greeting.



MAKE EXACT PAGE LINKS, E-BOOKS AVAILABLE FOR REFERENCE

Include direct event links or page links while signing-off, so the recipient has
a clear action to be followed after reading your email. Attach documents,
e-books or any other related valuable attachments at the end to present all
references together.



Many of these are generally known to everyone, but often forgotten.



Few tweaks in your email format and approach can make the biggest difference
that you could have ever imagined!



Keep grinding copies!