Instagram has solely created an influencer marketing industry worth $1

Just one app has generated it's own industry figures exceeding the #sales of
some global companies like WNS, Hexaware.

With Instagram approaching 1 billion users, more and more #brands are dedicating
ad dollars to the platform and influencers are getting richer day on day.

Parallel to this, search interest for “influencer marketing” has multiplied over
198x since 2013.

Everyone wants to become an "influencer" but very are able to give value to the

Do you think #influencer marketing helps brands get the "value for money"?

Originally posted by Radhika Bajoria on LinkedIn