Increased time and complexity of sales cycle decreases your ability to attribute
effectively:
Facebook can (pretty) accurately tell you how many watches your ads sold
Facebook cannot tell whether your lead generation ads impacted the close of a
£100k enterprise software deal
This is why B2B marketers need to forget “tracking further down the funnel” and
focus more on Total Targeted Impressions.
When prospects say: “[[Brand Name]], yes I’ve heard of you guys…” after a sales
person reaches out… you know you’re winning.
Posted by Tom Hunt on Facebook
link: facebook.com/groups/384650048903273/user/515746679/
effectively:
Facebook can (pretty) accurately tell you how many watches your ads sold
Facebook cannot tell whether your lead generation ads impacted the close of a
£100k enterprise software deal
This is why B2B marketers need to forget “tracking further down the funnel” and
focus more on Total Targeted Impressions.
When prospects say: “[[Brand Name]], yes I’ve heard of you guys…” after a sales
person reaches out… you know you’re winning.
Posted by Tom Hunt on Facebook
link: facebook.com/groups/384650048903273/user/515746679/