In recent weeks, I've earned links from Intercom, Hotjar, Helpscout, Profit
Well, Venngage and Hunter. I did it by doing what 99% of marketers don't do.
You zig. I zag.
What am I doing?
I reply to outreach emails.
We all get the same emails - you know, these:
"Hey! Love your blog post on X. Great stuff! I wrote about something similar
here. Can you link to it?"
In return for a link, they usually offer "more value to your readers...".
Urgh... No thanks.
That’s when most marketers delete them.
I don’t. I use them as an opportunity.
If someone asks me for a link, I ask them for a link, too.
But, not just any link. I'm super-targeted with my link request as a way to
increase search results for a specific piece.
I can get 4-6 new links to my content just because I reply to outreach emails
(which leads to way more traffic and conversions).
In fact, one piece recently went from page 2 in Google to ranking in position 6
– for a keyword that gets 1.4 million monthly searches!
So, the next time you get a link request email, don't just hit delete or mark it
as spam.
Send a reply.
(P.S. If you want the email copy I use that has a 95% success rate for acquiring
those kinds of links, check out the first comment below. It’s free)
#Marketing #SEO #ContentStrategy
Well, Venngage and Hunter. I did it by doing what 99% of marketers don't do.
You zig. I zag.
What am I doing?
I reply to outreach emails.
We all get the same emails - you know, these:
"Hey! Love your blog post on X. Great stuff! I wrote about something similar
here. Can you link to it?"
In return for a link, they usually offer "more value to your readers...".
Urgh... No thanks.
That’s when most marketers delete them.
I don’t. I use them as an opportunity.
If someone asks me for a link, I ask them for a link, too.
But, not just any link. I'm super-targeted with my link request as a way to
increase search results for a specific piece.
I can get 4-6 new links to my content just because I reply to outreach emails
(which leads to way more traffic and conversions).
In fact, one piece recently went from page 2 in Google to ranking in position 6
– for a keyword that gets 1.4 million monthly searches!
So, the next time you get a link request email, don't just hit delete or mark it
as spam.
Send a reply.
(P.S. If you want the email copy I use that has a 95% success rate for acquiring
those kinds of links, check out the first comment below. It’s free)
#Marketing #SEO #ContentStrategy
