In cold calls, you can’t convince prospects beyond your own conviction.
Honest conviction is a powerful currency because prospects can sense it right
away and it’s extremely hard to fake.
This was particularly easy for me because I lived in Outreach all day while I
was calling about it. And I LOVED it!
There are things you can cultivate a genuine excitement about their product.
A few ways to do it:
-Talk to people in your company who are highly enthusiastic about your product
to understand why.
-Get a deeper understanding of the product.
-Listen to discovery calls from the highest performing AEs
-If at all possible, use the product yourself to get a first-hand understanding
—
ALSO: I just published the cold calling framework that got me the highest
connect-to-meeting-set rate.
Webinar, slides, script template in the comments below ⬇️
#sdr #bdr #coldcalling
Originally posted by Sam Nelson on LinkedIn
link: linkedin.com/in/realsamnelson
Honest conviction is a powerful currency because prospects can sense it right
away and it’s extremely hard to fake.
This was particularly easy for me because I lived in Outreach all day while I
was calling about it. And I LOVED it!
There are things you can cultivate a genuine excitement about their product.
A few ways to do it:
-Talk to people in your company who are highly enthusiastic about your product
to understand why.
-Get a deeper understanding of the product.
-Listen to discovery calls from the highest performing AEs
-If at all possible, use the product yourself to get a first-hand understanding
—
ALSO: I just published the cold calling framework that got me the highest
connect-to-meeting-set rate.
Webinar, slides, script template in the comments below ⬇️
#sdr #bdr #coldcalling
Originally posted by Sam Nelson on LinkedIn
link: linkedin.com/in/realsamnelson