In 2010 when every telecom company in India was bidding for 3G, an unknown
company IBSL was the sole recipient of 4G

Very next day Mukesh Ambani acquired the company. Now we know it as Jio

Reliance waited for 6 years to build the telecom infrastructure and finally
rolled it out in 2016 for the general public.

In just a matter of 4 years Jio's market share is 34%

Reliance has displaced once invincible Airtel through its Marketing Warfare

Prof. Jinal Sameer Shah has explained wonderfully what this Strategy means and
how did Jio use it


You can like or hate the brand but you have to appreciate the brand's market
entry Strategy

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