Imagine being this guy.
He’s 38, and unemployed.
He dropped out of college.
He has been a cook, a salesman, a researcher, a diplomatist and a farmer.
He knows nothing about marketing and has never written any copy.
He professes to be interested in advertising as a career (at the age of 38!) and
is ready to go to work for the equivalent of $50,000 a year.
No American agency hired him.
But a London agency did.
More than that really, they invested in him.
Three years later he became one of advertisings most famous copywriters.
And in due course built the tenth biggest agency in the world.
His name was David Ogilvy.
Ever heard of him?
.
.
.
.
.
Posted by Amar Krishna Jha
on facebook
link: https://www.facebook.com/amarkrishnajha
He’s 38, and unemployed.
He dropped out of college.
He has been a cook, a salesman, a researcher, a diplomatist and a farmer.
He knows nothing about marketing and has never written any copy.
He professes to be interested in advertising as a career (at the age of 38!) and
is ready to go to work for the equivalent of $50,000 a year.
No American agency hired him.
But a London agency did.
More than that really, they invested in him.
Three years later he became one of advertisings most famous copywriters.
And in due course built the tenth biggest agency in the world.
His name was David Ogilvy.
Ever heard of him?
.
.
.
.
.
Posted by Amar Krishna Jha
on facebook
link: https://www.facebook.com/amarkrishnajha
