Ignore social media. Ignore the forums. Ignore my advice.

The best thing you can do as a marketer is pick 2-3 brands you look up to (or
even a competitor that is bigger / more successful) than you and study their

- What does their website / brand look like?
- What does their copy look like? How do they write? What is their tone?
- What is their angle for positioning? What is their leading message?
- Who are their case study customers?
- Do they have a blog? Podcast? YouTube channel?
- Are they running Facebook ads? What does their creative look like? (you can
easily see on their ads page)

Go find examples. Then go build that new website, new pricing, new campaign etc.

Whenever people ask for good examples, my answer is: I dont know. What examples
do you see in your industry?

Posted by Dave Gerhardt on LinkedIn
link: linkedin.com/in/davegerhardt