If your content isn’t resonating:
No comments
No shares
No compliments from the sales team
Then typically it isn’t because of the production quality (writing skills, audio
or video editing) but because of the expertise of the creator.
You will need to find the person with the greatest expertise on the topic from
inside your business and persuade them to help you create content.
Or better yet… hire a top expert/content creator from the industry, solely to
create content. As an added bonus, these types of people will typically bring
over their audience

Originally posted by Tom Hunt on Facebook
link: facebook.com/groups/384650048903273/user/515746679/