If you have two pieces of content that are targeting the same keyword, which one
should Google show to a user?

It takes a split second to figure out which one, but by then,
Google has already decided...

... and it has decided to show a competitor’s article instead.

Look at the last piece of content you wrote; what keyword are you targeting?

Now, go to Google and search site:websiteURL + "keyword"

If you have multiple articles targeting that same keyword, you could be
competing with your own SEO.

Here's 3 ways to solve it:

1. Merge content on similar topics together
2. Target long-tail keywords instead (marketing, marketing strategy, marketing
tips, etc.)
3. Hide the duplicate content from search

All 3 have their place. You just have to take action.