If a 4 year old can do it then what is holding you back?

Last night my son told me a story about “good guys” & “bad guys” in a castle
searching for a mysterious jewel. He told me about the superheroes coming to
save the good guys from the slime in the castle. He ended it with him being the

My son has learned to tell stories by listening to stories. His stories are
probably more relevant to his classmates & friends than mine are because he
knows them better.

Our buyers, partners, & customers can learn to tell stories too. In fact they
will tell even more relevant stories than we will, if we consistently share
stories that matter to them.

When someone participates in a demonstration or buys your product they should be
equipped to go tell others.

In fact, I would go as far as saying they should be proud to tell others of
where they invested their money.

You might have heard that song “Let’s give them something to talk about”.


“Let’s give them a story to tell others about you”

I was very proud when new buyers would call & say, “Hal said that you saved him
a few headaches and I’d like to take a look.”

Are you giving them a story?

You aren’t giving them a story to tell if you don’t have a compelling story to

#storytelling #sales #b2bsales #b2csales

Originally posted by Chris Watson on LinkedIn
link: linkedin.com/in/chris-watson-storyteller