I worked with 3 companies and experimented with 3 different strategies. All 3
were SEO/ content related, but 1 company outperformed the others by 187,000

So, what did they do differently?

When it comes to SEO, we know that content and links are both important. But
which one is MORE important?

That's what I wanted to find out.

Here’s 3 real case studies. All 3 companies had the same budget, they just
worked in different industries.

Company A was a content only project. Organic search traffic grew by 89%,
resulting in an additional 33,000 additional visits.

Company B was a link-building only project. Organic search traffic grew by 115%,
resulting in an additional 91,000 visits.

So far, so good.

But here's where it gets really interesting:

Company C was a content AND link-building project. The result? Organic search
traffic grew by 215%, resulting in an additional 278,000 visits.

So, what's more important - content or links?

The answer is both.

Now you might think, well that's obvious.

But here's the thing:

Company C achieved those results 2X faster.

These results forced me to rethink how I approach content and SEO. You can't
just do one or the other. You need to do both.

Are you doing both?

#Marketing #SaaS #ContentStrategy #SEO