I wish this one part of #SEO would go away. πŸ‘‡

'Keyword difficulty'.

It's a metric created by third-party tools. Looking at this in isolation without
any additional analysis could hurt your content strategy (and rankings).

I'll use it to gauge the strength of a subfolder/group of content. But I'll
always follow it up.

I'm going to tell you (in 15 steps or less) how to analyse Google results to
spot opportunities.

To see if you can actually rank... πŸ‘€

1. Start with your seed keyword (i.e., your main topic)
2. Look at the results
3. Are there LOTS of big brands? Lots of authority?
4. How can you be more specific about your topic?
5. Where your brand won't matter.
6. I mean, it will, just not as much.
7. Try keyword modifiers (how, where, what, why, best)
8. See if the results change.
9. Focus on results that aren't dominated by authorities.
10. Review the headers on each of the top 10.
11. Can you give more value to the user?
12. Yes? Good, write content for it.
13. No? Move on. Don't compete for the sake of it.
14. Repeat, learn and find 'authority gaps'.
15. Shameless plug: π—œ'𝗹𝗹 𝗱𝗼 π—Άπ˜ 𝗳𝗼𝗿 π˜†π—Όπ˜‚

#contentmarketing #seotips

Posted by Ryan Darani on LinkedIn
link: linkedin.com/in/rdotdarani