I've generated more than 90,000 marketing leads
How? By using gated content - whitepapers, guides, etc.
I'm sharing the 5 most-effective tactics below 👇
There's a love/ hate relationship with whitepapers
I'm not here to say whether you should/ shouldn't use them
But I will say this:
The success of a white paper has nothing to do with content
The success lies in DISTRIBUTION
Here's 5 tactics I used:
1. Lead magnet - 65,000 MQLs
Using a lead magnet on top blog posts is the best way to generate MQLs
It still generates 1,000 new MQLs pr month
If you have an article on CRM and a white paper on how to choose a CRM, that's
your lead magnet. Link them together
2. Email marketing - 8,000 MQLs
Email marketing will generate MQLs for you
It makes sense, right? Subscribers know you
That's why 10-15% of my MQLs are driven by email
Send an email to your list with a clear message that drives people to a form
landing page
3. Site-wide CTA - 5,000 MQLs
A site-wide CTA is a CTA shown at the top of all pages of your site
Both Hellobar and Sumo work
The more traffic you get, the more MQLs you get
Keep the copy simple. Use the whitepaper title and "Download now" to link to the
form
Does your B2B/SaaS use white papers?
P.S. See the first comment for tactics 4 and 5
#Marketing
How? By using gated content - whitepapers, guides, etc.
I'm sharing the 5 most-effective tactics below 👇
There's a love/ hate relationship with whitepapers
I'm not here to say whether you should/ shouldn't use them
But I will say this:
The success of a white paper has nothing to do with content
The success lies in DISTRIBUTION
Here's 5 tactics I used:
1. Lead magnet - 65,000 MQLs
Using a lead magnet on top blog posts is the best way to generate MQLs
It still generates 1,000 new MQLs pr month
If you have an article on CRM and a white paper on how to choose a CRM, that's
your lead magnet. Link them together
2. Email marketing - 8,000 MQLs
Email marketing will generate MQLs for you
It makes sense, right? Subscribers know you
That's why 10-15% of my MQLs are driven by email
Send an email to your list with a clear message that drives people to a form
landing page
3. Site-wide CTA - 5,000 MQLs
A site-wide CTA is a CTA shown at the top of all pages of your site
Both Hellobar and Sumo work
The more traffic you get, the more MQLs you get
Keep the copy simple. Use the whitepaper title and "Download now" to link to the
form
Does your B2B/SaaS use white papers?
P.S. See the first comment for tactics 4 and 5
#Marketing