I THOUGHT I KNOW DIGITAL MARKETING, BUT I WAS WRONG

Last Year in July 2019, I quit my job as a Web Designer in a company, I worked
there for few months and I didn't find it satisfying although I was awesome at
what I was doing.

I didn't join any other company but I started taking projects as a freelancer, I
got some, and I liked the way I was doing things but I felt there is a need to
upskill myself in other skills and I enrolled in Digital Marketing Courses and
Started doing things and Implementing it.

I thought to join any Institute but those are way too costly.

As I started and learned things about digital marketing online on Youtube,
Blogs, etc I thought it is about knowing the tactics & how to use the digital
tools available.

I dug more and analyzed what my mentors or people who I look up to are actually
doing.

It struck me late, but it was a BULB ON MOMENT for me.

I thought I was getting good at using tools but I was wrong.

To market products or build a brand on social media platform is not just about
posting content or running ads on the platform.

IT IS MORE ABOUT COPYWRITING SKILLS.

I knew the word copywriting but didn't pay any attention to it thinking it is
similar to content writing and most digital marketers don't talk about it much.

As time passed, I started reading more things about it and practiced it in my
social media posts.

If you are an aspiring Digital Marketer, I recommend you to read about sales,
psychology, persuasion, and last but not least - COPYWRITING.

If you have read up till here, I am glad that I got your attention.

SO, WHAT THE HECK IS COPYWRITING?

Sales copywriting is anything intended to persuade the right reader, viewer, or
listener to take a specific action.

- Jim Edwards (Author of the Book Copywriting Secrets)

Copywriting is about What makes people read and not think about the sales
message? Your content addresses their fears, It speaks to their desires. It used
the words they use. It feels like a conversation with a friend or a trusted
advisor.

I am learning COPYWRITING and I will definitely share things related to it.

LET ME KNOW IN THE COMMENTS SECTION IF THIS IS USEFUL.

> P.S. Merry Christmas To You & Your Family



Posted by Krantesh Singh on Facebook
link: facebook.com/groups/670584916821065/user/100038484103877/