I think this could be quite fun.
I'm going through big sites and picking out quick #SEO wins. Which you could
takeaway and apply to your sites.
Firstly NerdWallet.
Awesome site. Great design. And they're clearly SEO-savvy (I felt sick writing
that...)
NerdWallet produce some great hub pages which they use to answer tonnes of
questions about a particular product (in this example, it's mortgages).
What they're not doing - is using topic > subtopic to build relevancy from
longer-tail queries.
The example below are FAQs hosted on a hub page. Imagine what would happen if
they created individual URLs for each question that had organic purpose and
wouldn't cannibalise the main article.
That's 10+ new pages of easy-to-answer content.
This content will:
š Build deeper relevancy for this topic
š Generate traffic (engagement signals are key)
š Allow for internal links to be built from subtopics > topics
#seostrategy #contentmarketing
Posted by Ryan Darani - SEO Consultant on LinkedIn
link: linkedin.com/in/rdotdarani
I'm going through big sites and picking out quick #SEO wins. Which you could
takeaway and apply to your sites.
Firstly NerdWallet.
Awesome site. Great design. And they're clearly SEO-savvy (I felt sick writing
that...)
NerdWallet produce some great hub pages which they use to answer tonnes of
questions about a particular product (in this example, it's mortgages).
What they're not doing - is using topic > subtopic to build relevancy from
longer-tail queries.
The example below are FAQs hosted on a hub page. Imagine what would happen if
they created individual URLs for each question that had organic purpose and
wouldn't cannibalise the main article.
That's 10+ new pages of easy-to-answer content.
This content will:
š Build deeper relevancy for this topic
š Generate traffic (engagement signals are key)
š Allow for internal links to be built from subtopics > topics
#seostrategy #contentmarketing
Posted by Ryan Darani - SEO Consultant on LinkedIn
link: linkedin.com/in/rdotdarani
