I’m very sure almost every digital marketing agency has found itself in this
catch-22 situation. Their prospects asking them,

β€œπ‘Šβ„Žπ‘Žπ‘‘β€™π‘  π‘π‘’π‘‘π‘‘π‘’π‘Ÿ?

π»π‘Žπ‘£π‘–π‘›π‘” π‘Žπ‘› 𝑖𝑛-β„Žπ‘œπ‘’π‘ π‘’ π‘‘π‘–π‘”π‘–π‘‘π‘Žπ‘™ π‘šπ‘Žπ‘Ÿπ‘˜π‘’π‘‘π‘–π‘›π‘”
π‘Ÿπ‘’π‘ π‘œπ‘’π‘Ÿπ‘π‘’ π‘œπ‘Ÿ β„Žπ‘–π‘Ÿπ‘–π‘›π‘” π‘Ž π‘‘π‘–π‘”π‘–π‘‘π‘Žπ‘™ π‘šπ‘Žπ‘Ÿπ‘˜π‘’π‘‘π‘–π‘›π‘”

As you can imagine, this is a tricky question for digital marketing agencies -
more so because your prospects are expecting a β€œzero bias” answer.

It’s undoubtedly a clichΓ© to say it depends on the company, mostly when it
really does.

Speaking from an entrepreneurial point of view – you don’t go buying chickens if
you wanna eat eggs for breakfast.

So, how do you go about answering this question? I suggest reading this
well-balanced article by the fine folks at π‚π²π©π«πžπ¬π¬ 𝐍𝐨𝐫𝐭𝐑

P.S. When you talk to your prospect, drive across this point why they need to
evaluate their needs first - β€œwhile a campaign without context lands a
consolation but not a bullseye, having context without a campaign fails even to
pick up the dart.”

Feel free to offer your views in the comment section below.

#digitalmarketing #agency

Originally posted by Waqar Azeem on LinkedIn
link: linkedin.com/in/waqar-azeem-56a345a6