I love how Netflix did a tailor made campaign copy while they were promoting
their “Stream fest” on Spotify.

The copy says “Watchlist > Playlist” which is very relevant to someone who is
seeing the ad while listening to a playlist on Spotify.

Also, its even more smart since it also communicates the core feature of the
campaign, that is Netflix is free for everyone on 5th & 6th. Hence you better go
and create a “Watchlist” fast!

Contextual ads > simply putting out literally the same copy irrespective of the