I hate hacks. I really do. But this one change led to an additional 876,000
qualified visitors in less than 3.5 years.
Best of all, it can be applied to every business that's in hyper-growth mode.
Ready? It's this:
Translate your content into another language.
Here's the backstory:
In 2017, traffic to our English content was growing 20% MOM.
I was happy with the progress, but I wanted to improve organic search traffic
from specific countries - six countries in particular.
So that year, I implemented a strategy to localize top performing blog post
content.
It was a very simple strategy:
- Translate one English blog post per month into 6 languages
- Publish the localized content on the website
- Promote translated content to language-specific email list
It's one localized blog post per month with pretty much zero SEO (basic on-page
SEO, but that was it).
And yet, this translated content now receives well over 25,000 visits per month
and has generated several thousand qualified leads.
Sometimes, it's the simple things that have the highest reward. So, if you're
not already translating your content, you could missing out on a huge revenue
opportunity.
#SEO #Marketing #SaaS #Business #ContentStrategy
qualified visitors in less than 3.5 years.
Best of all, it can be applied to every business that's in hyper-growth mode.
Ready? It's this:
Translate your content into another language.
Here's the backstory:
In 2017, traffic to our English content was growing 20% MOM.
I was happy with the progress, but I wanted to improve organic search traffic
from specific countries - six countries in particular.
So that year, I implemented a strategy to localize top performing blog post
content.
It was a very simple strategy:
- Translate one English blog post per month into 6 languages
- Publish the localized content on the website
- Promote translated content to language-specific email list
It's one localized blog post per month with pretty much zero SEO (basic on-page
SEO, but that was it).
And yet, this translated content now receives well over 25,000 visits per month
and has generated several thousand qualified leads.
Sometimes, it's the simple things that have the highest reward. So, if you're
not already translating your content, you could missing out on a huge revenue
opportunity.
#SEO #Marketing #SaaS #Business #ContentStrategy