I had an interesting conversation with Aviral Bhatnagar regarding the benefits
of 'Building in Public' (i.e. sharing company progress & content on social
media)
We both agreed that for D2C companies (such as BimaPe) it helps with (technical)
recruitment but may not help much with customer acquisition.
I decided to back my conversation with some numbers -
Posting on LinkedIn has helped:
⚡Supercharge technical recruitment.
👂Get great customer & product feedback on DMs
But, it hasn't helped as much with user acquisition. I'd be happy to share
similar figures for Twitter if this has helped any Founders or recruiters!
For B2B companies, I don't see any merit in Building in Public but I'd be happy
to hear your thoughts - happy to answer any questions!
#startups #india
Originally posted by Rahul Mathur on LinkedIn
link: linkedin.com/in/rahul-jaideep-mathur
of 'Building in Public' (i.e. sharing company progress & content on social
media)
We both agreed that for D2C companies (such as BimaPe) it helps with (technical)
recruitment but may not help much with customer acquisition.
I decided to back my conversation with some numbers -
Posting on LinkedIn has helped:
⚡Supercharge technical recruitment.
👂Get great customer & product feedback on DMs
But, it hasn't helped as much with user acquisition. I'd be happy to share
similar figures for Twitter if this has helped any Founders or recruiters!
For B2B companies, I don't see any merit in Building in Public but I'd be happy
to hear your thoughts - happy to answer any questions!
#startups #india
Originally posted by Rahul Mathur on LinkedIn
link: linkedin.com/in/rahul-jaideep-mathur
