I built 28 backlinks over 6 months

It led to a 103% increase in qualified demo requests

Sounds easy, right? Yet no one else is doing it. Here's how ๐Ÿ‘‡

All SEO's know that branded search converts best

But how can SEO influence branded search?

That was what I was interested in.

The experiment?

Build more branded backlinks

Hereโ€™s how:

Step 1. Identify a list of relevant websites to guest post on

(Most pitches fail here)

Step 2. Create unique content for those sites

(All content you pitch MUST be unique)

Step 3. Include a branded mention and link to the home page

(Reference the brand like you are recommending a product)

The campaign went live in August 2020.

On average, we've built 4-5 links per month.

That delivered:

- 23% increase in branded search volume
- 72% increase in branded visits
- 22% Increase in direct traffic
- 103% increase in qualified demo leads

It also led to our best ever traffic months for organic search!

Hereโ€™s the thing:

Most link-building is done towards non-branded search

But it's far easier to acquire links for a branded keyword

So, make a list of relevant sites, start pitching them with unique content and
in 6 months time, you, too should be generating 2X more qualified buyers.

Ready to build more backlinks?

#marketing