I built 28 backlinks over 6 months
It led to a 103% increase in qualified demo requests
Sounds easy, right? Yet no one else is doing it. Here's how 👇
All SEO's know that branded search converts best
But how can SEO influence branded search?
That was what I was interested in.
The experiment?
Build more branded backlinks
Here’s how:
Step 1. Identify a list of relevant websites to guest post on
(Most pitches fail here)
Step 2. Create unique content for those sites
(All content you pitch MUST be unique)
Step 3. Include a branded mention and link to the home page
(Reference the brand like you are recommending a product)
The campaign went live in August 2020.
On average, we've built 4-5 links per month.
That delivered:
- 23% increase in branded search volume
- 72% increase in branded visits
- 22% Increase in direct traffic
- 103% increase in qualified demo leads
It also led to our best ever traffic months for organic search!
Here’s the thing:
Most link-building is done towards non-branded search
But it's far easier to acquire links for a branded keyword
So, make a list of relevant sites, start pitching them with unique content and
in 6 months time, you, too should be generating 2X more qualified buyers.
Ready to build more backlinks?
#marketing
It led to a 103% increase in qualified demo requests
Sounds easy, right? Yet no one else is doing it. Here's how 👇
All SEO's know that branded search converts best
But how can SEO influence branded search?
That was what I was interested in.
The experiment?
Build more branded backlinks
Here’s how:
Step 1. Identify a list of relevant websites to guest post on
(Most pitches fail here)
Step 2. Create unique content for those sites
(All content you pitch MUST be unique)
Step 3. Include a branded mention and link to the home page
(Reference the brand like you are recommending a product)
The campaign went live in August 2020.
On average, we've built 4-5 links per month.
That delivered:
- 23% increase in branded search volume
- 72% increase in branded visits
- 22% Increase in direct traffic
- 103% increase in qualified demo leads
It also led to our best ever traffic months for organic search!
Here’s the thing:
Most link-building is done towards non-branded search
But it's far easier to acquire links for a branded keyword
So, make a list of relevant sites, start pitching them with unique content and
in 6 months time, you, too should be generating 2X more qualified buyers.
Ready to build more backlinks?
#marketing