** How important is the ".com"? **
If you had the opportunity to buy the exact name you are going to use under the
dot com TLD, would you do it?
The dilemma is to spend around $20k on that or just move ahead with a prefix
like "get", "the" or an exotic TLD (almost free) and spend that $20k on
marketing instead.
(Always having to think about the fact that you once had the opportunity to buy
the dot com )
Originally posted by Erik Windahl Olsen on Facebook
link: facebook.com/groups/965673390154514/user/538405832/
If you had the opportunity to buy the exact name you are going to use under the
dot com TLD, would you do it?
The dilemma is to spend around $20k on that or just move ahead with a prefix
like "get", "the" or an exotic TLD (almost free) and spend that $20k on
marketing instead.
(Always having to think about the fact that you once had the opportunity to buy
the dot com )
Originally posted by Erik Windahl Olsen on Facebook
link: facebook.com/groups/965673390154514/user/538405832/
established. You lose that with a “the” or a .co and sound more like a side
hustle to the customer’s ears. If you have the budget go for the .com
.co and .io and the likes lately, that general public mindset towards .com has
been shifting rapidly.
Honestly think that money could be best spent elsewhere.
alternative. $20k can make a difference at the beginning. If it was $3K, then it
would be OK. You can always buy it later if it gets traction.
considerations, too, when it comes to domain names. The .io name servers have
had a history of outages taking down all .io sites for hours. Also, depending on
a domain issued by a different jurisdiction may have implications as the
geopolitical landscape changes. Not major risks but worth considering depending
your time preference. A pragmatic approach would be to use a cheap alternative
now and acquire the .com once it doesn’t feel like a large investment anymore.
I’ve written about our journey from .io to .com here
https://plan.io/blog/moving-from-planio-to-planiocom/
used
Your ROI on that 20k for a .com will be minimal
URL bar with ease. With startups going for .io and .ai, you could get the same
result with those same TLDs. Adding a suffix or prefix will make you lose the
feel you get from your brand name.
I could help you brainstorm a way to get something similar to your current brand
name but I doubt that's the solution you're looking for.
If you have the budget, go for the .com. If not, go for the .io or .ai, as it
suits your brand. There are also interesting tlds out there that could fit your
product better just like Crisp did with a .chat