Towards the end of the last decade, two American social networks – Facebook and MySpace – were locked in a battle to conquer the rest of the world.

The two companies took “radically different” approaches to their global expansions, TechCrunch reported at the time. MySpace spent time and money building local infrastructure for each new market – hiring a team on the ground, translating the site and performing outreach to local musicians and artists. Facebook simply enlisted volunteers to crowdsource the site’s translation into new languages, starting with Spanish, then German, French and more.

By 2010, Facebook had been translated into more than 80 languages by volunteers and had signed up half a billion users worldwide. Meanwhile, MySpace had begun its long decline.