Great marketing has a push-pull effect.

It pulls the right prospects to you.

And pushes the wrong prospects away.

It's why I harp on knowing your target market.

Because there are wrong prospects.

Those who don't see your value.
Want to underpay you.
And will drain every bit of time and energy you have.

Stop attracting the wrong prospects.

Know who the right prospects are and tailor your message to them.

It's the only way you will grow.


Posted by Jason Vana on LinkedIn