Great CMOs don't survive in companies with a short-term focus. Average CMOs
don't survive in companies with a long-term focus.

This mismatch is why CMO tenure is less than 2 years in most companies.

In companies with a short-term focus, hitting next quarter's projections matters
more than anything else. This is when shortcuts are taken, this is when bad
marketing strategies are deployed, this is when customers are not the focus.

Great CMOs either quit or are fired for wanting to do things that pay dividends
with time horizons more than a year out.

In companies with a long-term focus, creating long-term enterprise and customer
value is the objective. Short-term tactics and hacks go out the window.

These companies are hard to find because it all starts with the CEO and
investors. Great CMOs thrive in such environments because their inclination to
play long-term games aligns with the company's.

This is why "selecting" the right company to hitch your horse to as a marketing
leader is critical.


Originally posted by Shiv Narayanan on LinkedIn