Google recently bought the domain for $53,900 for a new
group called the Modern Computing Alliance. The group consists of big names such
as Dell, Intel, Box, Cirtrix, and Zoom. The matching domain would be
more appropriate in my opinion. Unfortunately, is owned and developed by
Universal Music Group.

This is the issue in domain strategy: Each domain is unique. If your
brand-matching domain is already owned and used by somebody else, you may have
to rebrand or live with the consequence of mis-guided traffic and leakage of
confidential emails.

Posted by Kassey Lee on LinkedIn