Friction is a necessary evil.
More product managers will use it. How?

As more and more products mature, the problem statement shifts from acquisition
to monetization.

Example-Youtube has reached a massive scale and from here, they show Ads not
just for revenue generation but to create friction.

That will sell more Youtube Premium subscriptions.
(Try it once, trust me you will never watch it for free)

PMs job here soon would be to ensure a person who tried YT Premium gets a lot of
ads just after their trial period.

Don't add more value/features to YT, just add more friction.

And this is a skill. Ads are an easier example.

Waiting for the day we have "Head of Friction" at a product company.

#productdevelopment #startups

Posted by Abhinay Jain on LinkedIn