For Pringles their designers reportedly used supercomputers to ensure that the
chips' aerodynamics achieved through this unique shape would keep them in place
during packaging and that they would not break when being stacked on top of each

In 1956, Procter & Gamble assigned a task to chemist Fredric J. Baur: to develop
a new kind of potato chips to address consumer complaints about broken, greasy,
and stale. He could design it well but couldnt get the taste right . In the
mid-1960s another P&G researcher, Alexander Liepa of Montgomery, Ohio, restarted
Baur's work and succeeded in improving the taste .So much into a Chip ..

Next time I buy Pringles will spend a moment to appreciate the innovation of a
non computer chip .😂😂😂

Companies that solve customer problems through innovation deservingly win .

I think today tech startups must do more if in 1956 consumer cos did so much
using tech

#innovation #tech #science #productdevelopment #productdesign #startups
#innovationdesign #innovationculture #innovateforchange#p&g

Posted by Nikhil Bhaskaran -ARM Innovator on LinkedIn