our startup company needs a physical address and a web address.

Whether it’s offices, retail space, or a manufacturing location, you need to buy or lease a property to operate your business.

As you can see from the graph, leasing property for your business is significantly more expensive than buying.

With that said, it may not be realistic for all entrepreneurs to tie up the majority of their capital in real estate.

You should strategize for this in your business plan.

Try to secure enough funding so that you can afford to buy property.

It’s worth the investment and will save you money in the long run.

You also need to create a website.

Don’t wait until the day your business officially launches to get your website off the ground.

It’s never too early to start promoting your business.

If customers are searching online for a service in your industry, you want them to know that you exist, even if you’re not quite open for business yet.

You can even start generating some income through your website.

If it’s applicable, start taking some pre-orders and scheduling appointments.

For those of you who aren’t convinced on the pre-orders business model, take notes from Tesla.

Just make sure that your website is fast.

I can’t stress this point enough.

I’ve got a video tutorial that explains how to speed up your website.

 

 

 

Today, your company can’t survive without an online presence.

If you’ve never launched a website before, you can follow my guide to building your first website.

It may sound like a tough task, but it’s really not that difficult.

Once your website is up and running, you need to expand your digital presence.

Utilize social media platforms like:

  • Facebook
  • Twitter
  • Instagram
  • Snapchat

Your prospective customers are using these platforms, so you need to be on them, as well.