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So recently, our class of mammals called home sapiens witnessed an important
reoccurring cultural event in the 21st century.

This "cultural event" is nothing but the launch of yet another iPhone.

And as expected, everyone lost their crap immediately post the launch of the
iPhone 13.

All the social media platforms got lit up with memes, tweets, conversations, and
buzz about the iPhone 13.

There were the Apple loyalists that went far for defending their beliefs.

And then there were the usual "haters" who left no stone unturned to downplay
the product.

But who won at the end of it? It's Apple!

You know Apple runs the same marketing playbook every time they launch an
iPhone, yet the craze around every launch never seems to die down.

What's this playbook? It's the "Them" VS "Us" mentality that Apple has been
encashing for over two decades now.

You cannot please everyone, but you can please some of everyone, and Apple knows
this very well.

So what it does?

It gives its loyalists a "better" upgrade every year, and the haters another
reason to provide them free publicity.

To my amazement, there isn't a single smartphone brand (apart from Apple) that
can do this.

PS: A consumer never buys "technology." The consumer wants value and benefits.
And an iPhone is a perfect smartphone for status signaling.




Originally posted by Geet Kiran Aneja on Facebook
link: facebook.com/geetislive